Emotional Brand Inspiration Needed?
Watch “High Street Dreams”
on UK Television (BBC One)
Brands are emotional.
Brands become Heritage.
Brands create Trust in Product and/or Services.
Building and Succeeding with a Business is emotional as well.
If you need a bit of a dose of the emotions and the various aspects
of product creation and marketing, we highly recommend to watch
the UK’s BBC one programme “High Street Dreams”.
Jo Malone and Nick Leslau help a variety of entrepreneurs
to launch their products in different markets (food, fashion, retail, etc).
The show is for the UK market, but the principles apply
on the continent and in the USA as well.
Another excellent resource:
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