Mission Requested:
Keep the condominiums leased.
Mission Accomplished - from 2007 to Oct 2012 :
Marketing Goal:
show both the units, the complex itself, and proximity to SMU in great detail - pictures and videos -
so that prospective tenants instantly see everything relevant, and are enticed to call for a tour.
Domain Names & Linux Hosting, Facebook, Google, Picasa, YouTube, Name Reservations,
Website development, Google Analytics & Reporting, Google Site Verification, FavIcon, .. all the Basics.
Recorded Tour Videos and took many pictures (2 units have meanwhile been sold, leaving 2 near SMU).
Embedded Google Voice with free calling as another teaser on the web site.
Facebook Fan Page and Market Place integration with ongoing community involvement
to have an alert channel when a unit is empty, and new tenants need to be found.
Advertised Online and in Print Media (with reference to Website, Pictures, and Videos)
when vacancies occurred. Promo Material, Business Cards, etc.
Results:
Units have been consistently leased :)
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